June 21, 2022 | Networking Meeting Recap
Jewish Moment – presented by Audrey Jung| Jung Psych Services
Audrey Jung presented this week’s parsha, obtained from Chabad.org. Moses sent 12 men into the land of Canaan, and 10 returned with nothing good to say about the place. This week’s Torah portion and commentary encourages us to discuss how this could happen – how could Moses send a minion of righteous men into a foreign land and have these men return with gossip and unkind things to say? How can it be possible that the good people we elect to lead us in government can also do unspeakably bad things? The answer, we are reminded once again, is because these righteous individuals are human beings, not perfect souls, and the very nature of our being is that we are fallible. We are encouraged in our business practices to be mindful of this tendency – to examine what our competitors may be doing to gain market edge, but to explore our own practices, ensure we remain ethical and perhaps even correct ourselves if we need to.
Business Moment – presented by Michele Leon| Marketing Links
Sales-Boosting Ideas To Avoid A Summer Slump
Many businesses experience a dip in sales during the summer months. Some studies show that sales may drop as much as 30% between May and August, and then rebound in the fall. It can be disheartening to face lower revenues, but sales leaders and small businesses owners can try a few tricks to get back on track during the summer. Here are some tips from Los Angeles-based writer, April Maguire, on how to jumpstart sales when things are slow.
- Generate excitement on social media. A social media contest can be a great way to engage prospects, increase page views and generate overall goodwill, according to Maguire. Her expert tip? Tie in the season while keeping it relevant to your business.
- Don’t drop prices. When you want to drum up sales, you may be tempted to offer discounts. However, this means less profit in an already dry season. Instead, Maguire recommends enticing prospects to buy by boosting the perceived value of your products and services.
- Unveil something new. Many small businesses wait until fall to release new products, Maguire says, but if you’re looking to overcome the summer slump, don’t wait to roll out a new product or offering. With summer being a naturally slower season for sales, you can introduce something with a smaller audience and see what kind of reaction you get.
- Stay active in clients’ and prospects’ inboxes. You can curtail a summer sales slump 1 by staying visible through email. Let your audience know about exciting products, planned events and any summertime offers, Maguire says. And when you make a new contact, always get their email address so you can add them to your list and stay in contact throughout the year.
- Collaborate with other companies. When you team up with another business, you both can potentially benefit with increased sales. Consider giving out co-branded promotional products to get in front of new audiences.
- Stay upbeat. Whether you’re a sales leader or you own your business, remember that you set the tone for your team. It’s important to stay optimistic so that your team members adopt that same attitude when working with prospects and clients.
Dry spells tend to happen in the summer, but by applying some of the tips above, you can help your team break out of the summer doldrums. Just like the weather outside, keep your attitude sunny — brighter days are ahead.
Announcements
Mi Sheberach: Jacqui Fine-Breger as you recover from oral surgery. Audrey’s mother, Carol, as she undergoes surgery tomorrow.
Mazel Tov!: Allie Cohen as she travels to Israel on the Birthright Tour.
Please be sure to text Audrey if you will miss a meeting – she worries when she doesn’t see you at the table.
Speaker – Our speaker was absent today, unfortunately, but we did enjoy an extended Elevator Pitch’s in today’s meeting.
Guest
Mitchell (Eddie’s brother in law) joined us today representing Hymson, Goldstein, Pantiliat, & Lohr, PLLC
Attendees and 30 Second Commercials
Bruce Newman, CMIT Solutions
Cary Frumes, Life At McDowell Mountain and BeLocal
Audrey Jung, LPC, Jung Psych Services, LLC
Lorrie Feld, AZ Realty Group
Ira Shapiro, Raintree Wealth Partners
Jodii Zimmerman, PriceMyAC.com
Michael Cohen, Barrett Financial
Bob Bernstein, ESeats
Michele Leon, Marketing Links
Scott Busker, DC, Busker Chiropractic
Shawn Bader, Faces Orthodontics
Next Meeting: July 5, 2022 Speaker: Audrey Jung, Jung Psych Services